Plunge into the corporate world is one thing that is very exciting to be lived. Moreover, if we face a lot of consumers with unique characters, not just our patience tested as a seller but also indirectly we learn to improve the quality of service to consumers.
And of the many consumer behavior, most often we find in the market is that consumers always compare prices. Although comparing prices is commonplace in the sale and purchase transactions, but as a professional seller we have to know in advance how to deal with customers who come to ask just to compare prices.
Here are tips for problems facing consumers of price comparisons.
First, remain calm and do not be provoked. When we face the active consumers are comparing prices, do not immediately bring down the price. It could be the scenario for consumers to get a cheap price. This policy of reducing prices to be adjusted by whether we make a profit or not when we lowered the price. Look for win win solution before deciding to lower the price. Different story if the price that we sell are fixed price, make sure keep the prices and the consumer should not be affected provocation. Convey to the consumer that the prices match the quality that exists in the product.
Second, find out the profile of potential consumers. Knowing the profile of consumers is indeed not as easy as we imagine. Style buy every province in this country tend to vary, so do not be surprised if in a particular area is very strong culture of comparing prices before they decide to buy a product. For that, it's good to learn the profile of consumers in advance to determine the style of negotiation conducted prospective consumers.
Third, understand also that the price was reasonable varied. The difference in price was reasonable, because each has its own calculations businesses in selling their products or services. Of course every customer wants to get the best quality at a bargain price. Study conducted last practitioners of the economy showed that as many as 53% of consumers no longer feel compelled to do price comparisons when potential customers are already seeing the price list on our website, so keep PD (confident) to find in the website our online store.
Fourth, the key is the price of no quality. Remember, to this day the sentence is still true in the business world. No price yes no quality. As a businessman who always puts the quality, we must remain open about the quality of the products and services that we serve. Never to take advantage of consumer ignorance. Maintain credibility of our business by providing the price according to the quality.